Book Jacket Design

PURPOSE

Penguin Random House is launching the “Fall in love with a classic” campaign to market classic novels to younger readers. Anna Karenina, a 900-page Russian-translated novel is intimidating at first glance. Classics can be seen as uninteresting to many young readers; therefore, the strategy of the Anna Karenina media pieces is to highlight the drama and dark intrigue of the novel.

PROCESS

The headline ‘drama, scandal, secrets’ is a new, exciting way to market the classic Russian novel. “Fall in love with a classic” offers an exciting, promising perspective on reading classics. The black and rose colors, beautiful and elegant flowers, and the classic typography style creates a striking, modern, and engaging look for this dark classic novel that will captivate young readers.