Impact Youth Initiative

PURPOSE

The client aims to create awareness to end youth violence, generate program funding, and promote the Chicago Summer Fest they are hosting as a fundraiser. They are looking for a brand identity that aligns with their mission, and cohesive print and digital collateral to promote the festival.

PROCESS

The brand strategy focuses on positively impacting the youth and exciting the audience for the festival with a youthful and bright visual identity.

• Blue and teal are calming colors that represent trust, loyalty, and safety. Yellow energizes the brand's look with creativity, youthfulness, and positivity.

• Thick, modern sans-serif type paired with a complimentary serif type helps create a modern and youthful look.

• Geometric shapes guide the viewer's eye and point forward, illustrating positive, meaningful change.