New American Grill Mobile Ordering Tool

PURPOSE

New American Grill is passionate about serving delicious food that brings people together. They are looking to design and test a new online ordering tool that is mobile optimized and seamless to use. The online ordering tool's goals are to improve the user experience for online ordering, increase revenue for digital sales, and attract more customers.

PROCESS

User task stories were created and pitfalls of online ordering systems were researched. Best UI practices were analyzed and implemented. Wireframes of screens were produced to guide the creation of the prototype. User testing plans were researched to gather feedback from the target audience. The UI design aimed to share New American Grill’s mission and passion while creating a seamless ordering system that is clear and easy to use.