Not Your Gramma’s

PURPOSE

Not Your Gramma’s is committed to offering sustainable, eco-friendly soap at an affordable price.

PROCESS

The strategy of this project is to communicate the brand’s message of being a soap that does it all: cleans from head to toe, is sustainable, environmentally friendly, and nourishing. Eco-friendly soap competitors were researched to help develop a visual identity that will help Not Your Gramma’s shine from the competition.

The overall brand style is modern, playful, and eco-conscious. The uplifting and positive colors help the designs pop and excite the audience.